Feeding the world’s growing population
New Zealand’s reputation as a quality food producer is growing.
The Fertiliser Association of New Zealand promotes and encourages responsible and scientifically-based nutrient management.
Carefully considering each of the C.R.A.F.T. elements allows fertiliser application practices to be planned to meet production and environmental objectives. Managing the product, rate, application technique, frequency and timing of application should ensure that nutrients are available in the right amounts at the right location and at the right time to meet plant needs. This will improve the efficiency of nutrient use and minimise the potential for nutrient loss.