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31 January 2017

The Fertiliser Association of New Zealand is pleased to announce the appointment of Dr Vera Power to the role of Chief Executive, following the retirement of former Chief Executive, Dr Philip Mladenov, at the end of December.

"Dr Power has strong credentials in research relating to phosphorus use in farming systems, and more recently, links to water quality management and environmental protection - experience that is both highly valuable and highly relevant to her new role," says Chair of the Fertiliser Association Board, John Henderson.

Dr Power brings international experience in farm systems through applied research with Teagasc (the Agricultural Research Authority in Ireland), and more recently, government policy experience on both water and climate change with Ministry for the Environment. Dr Power understands the evolving demands on farmers to farm responsibly while operating in an increasingly complex regulatory environment.

"We welcome Dr Power's knowledge and experience to the Association, which will strengthen its position as an industry body supporting research and advocacy activities on behalf of our member companies and their farmer shareholders to provide for profitable farming within environmental limits," he says.

Fertiliser is vital to New Zealand agriculture, and the Association is highly active in helping primary industry meet the challenges of environmental sustainability faced by the agricultural sector.

"I am excited to take on the role of Chief Executive of the Fertiliser Association, which brings me back to my roots in research and support of responsible management for farm systems," says Dr Power.

"I look forward to being involved in the Association's many initiatives that work to ensure consistent, reliable, science-based nutrient management advice is available, including working with the Nutrient Management Adviser Certification Programme, OVERSEER, national and regional policy groups and many other initiatives in the primary sector to advance improved nutrient use and management," she says.

"My first task will be to begin to meet with people across sector to better understand their perspective as they embrace the challenge of working to ensure productive farming within environmental limits."

The Fertiliser Association was founded over sixty years ago with a vision to advance technology in fertiliser production and use, and to promote and encourage responsible and scientifically-based nutrient management practices. It funds third party research, produces farmer-friendly, practical information on fertiliser use, including the Code of Practice for Nutrient Management, and advocates on behalf of the primary industry on central and regional government policy and regulation.

Dr Power will formally take up the role on the 13th of February and will join Executive Manager Greg Sneath and Administration Manager Louise Hargraves in the Wellington-based office of the Fertiliser Association.

"I look forward to continuing the proactive steps taken by New Zealand agriculture, and the fertiliser industry specifically, recognising that successful nutrient management is a key step to supporting a vibrant primary industry and economic growth within environmental limits," she says.


For further information, contact:

John Henderson

Management Board Chairman, Fertiliser Association

Ph: 0274 463 603

Alternative contact:

Krystal Guppy


Ph: 027 579 7005


The Fertiliser Association of New Zealand

The Fertiliser Association of New Zealand is a trade association representing the New Zealand manufacturers of superphosphate and nitrogen fertilisers. It has two member companies - Ballance Agri-Nutrients Ltd and Ravensdown Fertiliser Co-operative Ltd. Both of these companies are farmer owned co-operatives with some 45,000 farmer shareholders between them. The Fertiliser Association's member companies supply over 98 per cent of all fertiliser used in New Zealand.

To promote good management practices, the Fertiliser Association and its member companies develop training programmes, codes of practice and industry information booklets and fact sheets. They fund research, partner with government on research and development projects and work closely with other organisations in the agricultural sector on industry-good issues.

The Fertiliser Association is a third share owner of the OVERSEER model along with AgResearch and Ministry for Primary Industries. It funded development of the Sustainable Nutrient Management Course in New Zealand Agriculture at Massey University and plays a key role in the development and administration of the Nutrient Management Adviser Certification Programme. The Association participates on government and local body working groups and works closely with other representative groups in the agricultural sector.

The Fertiliser Association supports and encourages an environmentally responsible science-based approach to nutrient management and its regulation. Fertiliser Association member companies provide products that are critical to New Zealand farming systems along with research that supports both environmentally sustainable farming practices and government's export growth agenda. The Fertiliser Association is influential across all agricultural sectors, including dairy, sheep, beef, arable and horticulture.

More information can be found on the website at

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